Sustainability and environmental responsibility are now top priorities for businesses worldwide. As greenwashing — claiming to be eco-friendly while engaging in harmful practices — raises scepticism, companies are looking for real ways to prove their efforts in reducing carbon footprints and using renewable energy.
This is why the concept of 24/7 hourly matching is gaining traction. Hourly-matched certificates (unbundled or as part of a transparent green tariff) and Power Purchase Agreements provide a traceable ledger, enabling businesses to verify the origin of their energy and meet requirements for initiatives like CDP, RE100, and SBTi.
Renewabl has launched its hourly-matched tendering and data management platform, offering a solution that promotes renewable energy adoption with unmatched transparency and traceability.
Unravelling the power of transparency
One of the core advantages of 24/7 hourly-matched certificates is the ability to establish a transparent record of energy generation. Bundled or unbundled, these certificates create an indisputable connection between the produced energy and the specific wind or solar asset responsible for its generation.
This traceability not only instills confidence in consumers and investors but also serves as an effective safeguard against greenwashing, enabling companies to substantiate their green claims with credible data.
Ensuring compliance with environmental initiatives
Many businesses today are actively involved in various environmental initiatives, such as CDP, RE100 and SBTi, as part of their sustainability goals.
In addition to the voluntary initiatives, there are multiple regulatory frameworks in the UK and Europe that are introducing more stringent requirements for renewable energy transparency:
Renewabl’s 24/7 hourly-matched platforms act as powerful tools in fulfilling the requirements of these initiatives.
With Renewabl Track, businesses can see their energy consumption aligned with the certificates or PPAs they procured on up to hourly basis.
If there are uncovered gaps that a company wishes to cover in order to achieve a higher Carbon-Free Energy score, they can run a tender for GOs, REGOs, or PPAs in Renewabl Trade.
By providing a verifiable link between energy origin and usage, companies can further reinforce their commitment to renewable energy and reducing greenhouse gas emissions.
Bolstering corporate reputation
For companies genuinely committed to sustainability, maintaining a positive reputation is essential. Greenwashing allegations can be detrimental to a company’s image and credibility. Embracing 24/7 hourly-matched renewable energy solutions showcases a proactive approach in validating renewable energy usage.
The certificates and PPAs on Renewabl's platforms are verified using a blockchain ledger and serve as a reliable testament to a company’s authentic green practices, thereby enhancing trust among stakeholders and consumers alike.
Supporting renewable energy market growth
The implementation of 24/7 hourly-matching creates a robust demand for renewable energy. Businesses can incentivise the growth of wind and solar assets, which leads to increased investments in renewable energy infrastructure. As the market expands, renewable energy becomes more accessible and cost-effective, accelerating the global transition towards a sustainable and low-carbon future.
Empowering consumers & stakeholders
In an era where conscious consumerism is on the rise, stakeholders and consumers are more discerning about their associations with environmentally responsible businesses.
24/7 hourly-matched certificates and PPAs provide clarity and empower consumers to make informed choices about the companies they support. This consumer-driven demand for transparent renewable energy sources fosters a positive cycle of sustainability, further encouraging companies to embrace clean energy solutions.
As businesses worldwide strive to make a genuine impact on the environment and combat greenwashing allegations, the adoption of 24/7 hourly-matched solutions emerges as a game-changer. This approach not only ensures a traceable and transparent ledger of energy generation but also solidifies the company's compliance targets with renowned environmental initiatives.
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