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  • Renewabl Team

Combating greenwashing: The power of 24/7 hourly-matched certificates

Updated: Jul 3

In today’s corporate landscape, the commitment to sustainability and environmental responsibility has become a paramount concern for

businesses worldwide. As greenwashing, the deceptive practice of claiming to be environmentally friendly while engaging in harmful practices, continues to raise scepticism among consumers and stakeholders, companies are seeking authentic ways to showcase their genuine efforts in reducing carbon footprints and embracing renewable energy.

Renewabl has launched its 24/7 hourly-matched certificate marketplace, a ground-breaking solution that not only promotes the adoption of renewable energy but also provides an unparalleled level of transparency and traceability. These certificates offer a traceable ledger that enables businesses to verify the origin of their energy sources, assuring compliance with initiatives like CDP (Carbon Disclosure Project), RE100 (Renewable Energy 100%), and SBTi (Science-Based Targets initiative).

Unravelling the power of transparency

One of the core advantages of 24/7 hourly-matched certificates is the ability to establish a transparent record of energy generation. These certificates create an indisputable connection between the produced energy and the specific wind or solar asset responsible for its generation. This traceability not only instills confidence in consumers and investors but also serves as an effective safeguard against greenwashing, enabling companies to substantiate their green claims with credible data.

Ensuring compliance with environmental initiatives

Many businesses today are actively involved in various environmental initiatives, such as CDP, RE100 and SBTi, as part of their sustainability goals. Renewabl’s 24/7 hourly-matched certificates software act as a powerful tool in fulfilling the requirements of these initiatives.

By providing a verifiable link between energy origin and usage, companies can confidently demonstrate their adherence to these programs, further reinforcing their commitment to renewable energy and reducing greenhouse gas emissions.

Bolstering corporate reputation

For companies genuinely committed to sustainability, maintaining a positive reputation is essential. Greenwashing allegations can be detrimental to a company’s image and credibility. Embracing 24/7 hourly-matched certificates showcases a proactive approach in validating renewable energy usage. Renewabl’s certificates are independently verified using a blockchain ledger and serve as a reliable testament to a company’s authentic green practices, thereby enhancing trust among stakeholders and consumers alike.

Supporting renewable energy market growth

The implementation of 24/7 hourly-matched certificates creates a robust demand for renewable energy. Businesses seeking these certificates incentivise the growth of wind and solar assets, which leads to increased investments in renewable energy infrastructure. As the market expands, renewable energy becomes more accessible and cost-effective, accelerating the global transition towards a sustainable and low-carbon future.

Empowering consumers & stakeholders

In an era where conscious consumerism is on the rise, stakeholders and consumers are more discerning about their associations with environmentally responsible businesses. 24/7 hourly-matched certificates provide clarity and empower consumers to make informed choices about the companies they support. This consumer-driven demand for transparent renewable energy sources fosters a positive cycle of sustainability, further encouraging companies to embrace clean energy solutions.

As businesses worldwide strive to make a genuine impact on the environment and combat greenwashing allegations, the adoption of 24/7 hourly-matched certificates emerges as a game-changer. These certificates not only ensure a traceable and transparent ledger of energy generation but also solidify the company's compliance targets with renowned environmental initiatives. By bolstering corporate reputation, facilitating renewable energy market growth, and empowering consumers, these certificates pave the way to a greener, cleaner and more sustainable future.

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